To keep you up-to-date with the latest impactful insights about the Chinese market: new consumers attitudes, new product trends, new retail and digital innovations, The Chinese Pulse uses a multi-disciplinary deciphering approach :
The new travelers, The future of retail, The new digital strategies, Make-up trends…
New icons, influencers, digital expressions, technologies, brands, retail concepts, artists…
Expert & consumers interviews, retail & merchandising, product and communication trends…
Chinese different profiles and styles, their new digital tools, the latest accurate information…
To adapt your services, products and communication towards the upcoming Chinese shoppers, The Chinese Pulse provides both strategic and operational consulting.
Share and exchange with our experts during workshops, build your action plan and get operational recommendations for your teams & business partners.
# studying your consumers and communities targets through qualitative interviews and focus groups.
# analysing your competitive environment both offline & online to set up the best positioning for your brand.
# catching the latest trends of your market sector through experts and consumers’ interviews.
# adapting your key messages and philosophy to your Chinese consumers
# choosing the right tools and partners (social medias, online and offline events)
# setting up the right tone of voice and visual aesthetics
# choosing the right KOLs and ambassadors profiles
# Selecting the pertinent products to push in China : style / details / color / texture / fabric
# Collaborating with local creative profiles (influencers, designers or brands)
# Conceiving specific products for China (mini collections, exclusivities)
Get an updated and fresh eye on contemporary China by travelling together with The Chinese Pulse team. TCP sets up exclusive and tailor made trips crossing both creative and business approaches as well as cultural insights.
New places & concepts