OUR SERVICES

The Chinese Pulse keeps creative sectors and tourism industry companies updated on the fast changing behaviors of Chinese consumers and helps them to sharp their strategies and operational tactics towards them.

CREATIVE & BUSINESS INSIGHTS

CREATIVE & BUSINESS INSIGHTS

“ We share with you and your teams the pulse of contemporary China for a better understanding of the new generation of Chinese, their culture and their consumption behaviors”

 

STRATEGIC CONSULTING

STRATEGIC CONSULTING

We help you to optimize your strategies, adapt your offer and refine your communication towards your Chinese shoppers.”

 

LEARNING EXPEDITIONS

LEARNING EXPEDITIONS

« We immerse you into the real life of the young generation of urban Chinese. We introduce you to local inspiring and creative personalities and professionals”

 

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CREATIVE & BUSINESS INSIGHTS

To keep you up-to-date with the latest impactful insights about the Chinese market: new consumers attitudes, new product trends, new retail and digital innovations, The Chinese Pulse uses a multi-disciplinary deciphering approach :

  • Experts & consumers interviews
  • Marketing innovations watch (retail / products / communication)
  • Creative culture connexion
  • Digital new aesthetics and wording
  • GLOBAL & TAILOR-MADE STUDIES

  • Going beyond ‘big datas’, with a humanized dimension and a smart creative and business analysis of the Chinese market.

    The new travelers, The future of retail, The new digital strategies, Make-up trends…

  • ONLINE TREND SUBSCRIPTION

  • Keeping you and your teams regularly updated about the latest trends in China through an online subscription feed.

    New icons, influencers, digital expressions, technologies, brands, retail concepts, artists…

  • LIVE SESSIONS FROM CHINA

  • An on-the-field digital live session by TCP consultant to connect you to the chinese lifestyle with a business approach.

    Expert & consumers interviews, retail & merchandising, product and communication trends…

  • TEAM TRAINING

  • Train your teams to better adapt to the Chinese consumers by reinforcing their knowledge and understanding of those specific consumers.

    Chinese different profiles and styles, their new digital tools, the latest accurate information…

STRATEGIC CONSULTING

To adapt your services, products and communication towards the upcoming Chinese shoppers, The Chinese Pulse provides both strategic and operational consulting.

Share and exchange with our experts during workshops, build your action plan and get operational recommendations for your teams & business partners.

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  • BRAND MARKETING STRATEGY

  • Ad-hoc marketing strategy with a strong consumer focus:

    # studying your consumers and communities targets through qualitative interviews and focus groups.

    # analysing your competitive environment both offline & online to set up the best positioning for your brand.

    # catching the latest trends of your market sector through experts and consumers’ interviews.

  • COMMUNICATION STRATEGY

  • Ad-hoc brand communication strategy to match with your chinese targets:

    # adapting your key messages and philosophy to your Chinese consumers

    # choosing the right tools and partners (social medias, online and offline events)

    # setting up the right tone of voice and visual aesthetics

    # choosing the right KOLs and ambassadors profiles

  • PRODUCT & OFFER SOLUTIONS

  • Providing solutions to adapt your product mix to your Chinese consumer targets:

     

    # Selecting the pertinent products to push in China : style / details / color / texture / fabric

    # Collaborating with local creative profiles (influencers, designers or brands)

    # Conceiving specific products for China (mini collections, exclusivities)

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LEARNING EXPEDITIONS

Get an updated and fresh eye on contemporary China by travelling together with The Chinese Pulse team. TCP sets up exclusive and tailor made trips crossing both creative and business approaches as well as cultural insights.

  • NEW CONCEPTS & RETAIL

  • Fashion Safari

    Beauty Safari

    Lifestyle Safari

  • NETWORKING MEETINGS

  • Creative personalities

    Business professionals

    Local entrepreneurs

  • SOCIAL & CULTURAL OBSERVATIONS

  • Daily habits & traditions

    Digital usage

    Shopping destinations

  • TRENDY JOURNEY ORGANISATION

  • ‘It’ addresses

    Latest activities

    New places & concepts