The Chinese youth & its new relationship to luxury

# CONTEXT _ The new place of China in the World

# 10 FACETS OF CHINESE YOUTH

A societal deciphering of the Chinese youth starting from 10 adjectives

# LUXURY BEST PRACTICES

The new challenges for luxury brands in China

10 key axes for Luxury now in China illustrated with brands recent best practices

# CREATIVE TREND WATCH

3 inspirational trend moodboards about fashion / beauty / lifestyle presenting

actual creative trends in China

FORMAT : PDF _ 45 pages with words and images*

* Images non free of rights / For internal use only