China Forward >> 2020

The Covid crisis has accelerated the societal and consumption trends on a global scale and especially in China.

The Chinese Pulse has developed a study to decode for you the accelerated attitudes and behaviors, the new consumption expectations and the brands best practices in this new chinese context.

The study includes:

  • 12 exclusive interviews with Chinese luxury consumers
  • 3 experts interviews from digital, sociological backgrounds

Content :

Introduction : China & Covid context

  • 1_  10 societal & consumption shifts
  • 2_ Focus on the accelerated digital usages
  • 3_ How to seize the opportunities for brands? -> best practices analysis


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