China Forward >> 2020
The Covid crisis has accelerated the societal and consumption trends on a global scale and especially in China.
The Chinese Pulse has developed a study to decode for you the accelerated attitudes and behaviors, the new consumption expectations and the brands best practices in this new chinese context.
The study includes:
- 12 exclusive interviews with Chinese luxury consumers
- 3 experts interviews from digital, sociological backgrounds
Introduction : China & Covid context
- 1_ 10 societal & consumption shifts
- 2_ Focus on the accelerated digital usages
- 3_ How to seize the opportunities for brands? -> best practices analysis
Contact us for more infos