C-beauty Aesthetic Territories Report 2025
In 2025, C-beauty is no longer defined purely by product efficacy or price competitiveness, it is increasingly driven by aesthetic positioning. Chinese beauty brands are building distinctive visual territories that reflect deeper cultural shifts, generational moods, and evolving consumer identities.
The Chinese Pulse conducted a full-scale report that maps the 7 Key C-Beauty Aesthetic Territories shaping the market today.
By analyzing visual codes, brand strategies, and socio-cultural drivers, we decode how aesthetics are becoming a strategic growth engine — influencing everything from packaging and campaign imagery to product innovation and category expansion.
In this report you will find:
- A strategic map of 7 core C-beauty aesthetic territories positioned across Traditional–Contemporary and Maximalism–Minimalism axes, developed with TCP human intelligence.
- Deep dives into 7 core aesthetic pillars with visual decoding of aesthetic characteristics and reasons for its local popularity.
- 3 successful C-beauty brand examples associated with each territory, including general info, retail & branding codes, packaging style and details.
- Strategic implications for global brands entering or competing in China.
Study methodology :
- Brand case studies across skincare, makeup, body care, and fragrance
- Visual analysis of 200+ campaign images, packaging designs, and social media assets
- Social media listening on emerging keywords related C-beauty trends
- Cultural symbolism analysis to decode symbols, materials, and visual storytelling patterns
- Extensive China market desk research (articles, industry reports…)
- On site experiences
Price : 6,800 euros HT including 1h30 presentation & Q&A with TCP experts