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Cover Picture XHS user @Xuanxuanxuan   As festive moods build and social needs intensify, pastries are taking on a new role in China’s urban lifestyle. Beyond birthdays or celebrations, a new phenomenon is emerging among young consumers: the “cake-killing party” — a social gathering centered on tasting...

26 January, 2026 /

Cover picture RED user @Shiyi   TCP identified a social buzz word "HuoRenGan" on social media mainly on RED. Adopting "HuoRenGan" attitude, Chinese netizens are reclaiming digital spaces for ‘real human’ expression, seeking for sincere, and genuine connections while rejecting AI perfection and ‘too fake’ personas. What is...

06 January, 2026 /