Cover Picture XHS user @Xuanxuanxuan As festive moods build and social needs intensify, pastries are taking on a new role in China’s urban lifestyle. Beyond birthdays or celebrations, a new phenomenon is emerging among young consumers: the “cake-killing party” — a social gathering centered on tasting...
Cover Picture XHS user @KresnikWang As winter arrives, “sportcation”, sports-focused vacations, has been on the rise in China. This season, the trend has evolved further into "snowcation", blending winter sports with leisure, culture, and lifestyle experiences. From Doing Sports to Living the Scene Rather than traveling "to rest",...
On February 26th, Starbucks’s new limited edition “Cat Paw Cup” rapidly grabbed the headlines of China’s major social medias and created a huge buzz. What is so special about it: it is a double-layer glass cup with an interior shaped like a cat's paw! Indeed,...