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Lanvin, immersing the online public in a VR runway experience

Lanvin has taken its digital strategy to the next level by working with a slew of Chinese digital platforms: the luxury e-tailer SECCO , the video platforms Yizhibo (livestream app belong to Weibo) and iQiyi to build a cloud-based (online) runway to seduce mobile-addicted and...

23 March, 2020 / 1 Comment

Dior AW2020, the most buzzing live runway show on Chinese social medias

For the Autumn/Winter 2020 collection, in the context of a confined China, Dior leveraged the power of Chinese ambassadors to increase the attention on their "live" runway on the Chinese influential platform: Weibo. After the livestream show that took place on February 25th, Dior tagged their...

23 March, 2020 / 0 Comments

Lanvin, immersing the online public in a VR runway experience

Illustration by 忘川山人 / Lost Mountain Man

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