Cover picture @ASPIR China’s urban and educated youth is shifting from intense 996 working culture to a “slow living” (#slowliving 880M views on RED) ideology, as the economic slowdown pushes young consumers toward meaningful, rational spending, while big-city burnout and rising mental-health anxiety drive them to...
Cover picture @Robert Nilsson As fast-paced lifestyles, digital overload, and cultural pressures converge, consumers across Asia are losing precious hours of rest. In response, the wellness and sleep economy are surging, and beauty brands are perfectly positioned to lead the charge. The Wake-Up Call: Why Sleep Matters...
If the concept of “Superfood” originated in Western countries, it has been rising in China over the past months as a trendy wellness solution to deal with specific health or beauty concerns. On Chinese social media, the topic of "superfood" is buzzing. On Xiaohongshu, #Superfood has...