Google Gemini 3’s makes a hit in South Korea Google Gemini 3’s global launch in November 2025 has challenged ChatGPT’s leading position in generative AI. Within three months, South Korea became the second-largest market for Gemini’s paid subscriptions on the Apple App Store, generating around $21...
LEGO Bloom Bar Becomes the Hit Dating Spot For celebrating Valentine’s Day, LEGO launches a romantic “LEGO Flower Shop” pop-up called LEGO Bloom Bar in Seoul. Open from February 5th to 25th at Musinsa Store Seongsu Daelim Warehouse, the pop-up themed around LEGO flowers, created a...
Cover Picture @COEX Starfield Library Christmas inKorea may not be as widely celebrated as in western countries, but that doesn’t mean it goes unnoticed. The concept of Christmas in Korea is primarily divided into two categories: as a couple’s celebration or as a religious holiday for...
Cover picture @Robert Nilsson As fast-paced lifestyles, digital overload, and cultural pressures converge, consumers across Asia are losing precious hours of rest. In response, the wellness and sleep economy are surging, and beauty brands are perfectly positioned to lead the charge. The Wake-Up Call: Why Sleep Matters...
Korean contemporary society and mass media have consistently promoted dieting and weight loss as a prevailing trend, framing extreme thinness as the ultimate beauty ideal. This standard requires Korean women to have fair and translucent skin, a youthful and cute appearance, and an extremely thin,...