Cover Picture @COEX Starfield Library Christmas inKorea may not be as widely celebrated as in western countries, but that doesn’t mean it goes unnoticed. The concept of Christmas in Korea is primarily divided into two categories: as a couple’s celebration or as a religious holiday for...
Cover picture @Robert Nilsson As fast-paced lifestyles, digital overload, and cultural pressures converge, consumers across Asia are losing precious hours of rest. In response, the wellness and sleep economy are surging, and beauty brands are perfectly positioned to lead the charge. The Wake-Up Call: Why Sleep Matters...
Korean contemporary society and mass media have consistently promoted dieting and weight loss as a prevailing trend, framing extreme thinness as the ultimate beauty ideal. This standard requires Korean women to have fair and translucent skin, a youthful and cute appearance, and an extremely thin,...