CREATIVE & BUSINESS INSIGHTS |
“ We share with you and your teams the pulse of contemporary China for a better understanding of the new generation of Chinese, their culture and their consumption behaviors”
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STRATEGIC CONSULTING |
“We help you to optimize your strategies, adapt your offer and refine your communication towards your Chinese shoppers.”
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LEARNING EXPEDITIONS |
« We immerse you into the real life of the young generation of urban Chinese. We introduce you to local inspiring and creative personalities and professionals”
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To keep you up-to-date with the latest impactful insights about the Chinese market: new consumers attitudes, new product trends, new retail and digital innovations, The Chinese Pulse uses a multi-disciplinary deciphering approach :
The new travelers, The future of retail, The new digital strategies, Make-up trends…
New icons, influencers, digital expressions, technologies, brands, retail concepts, artists…
Expert & consumers interviews, retail & merchandising, product and communication trends…
Chinese different profiles and styles, their new digital tools, the latest accurate information…
To adapt your services, products and communication towards the upcoming Chinese shoppers, The Chinese Pulse provides both strategic and operational consulting.
Share and exchange with our experts during workshops, build your action plan and get operational recommendations for your teams & business partners.
# studying your consumers and communities targets through qualitative interviews and focus groups.
# analysing your competitive environment both offline & online to set up the best positioning for your brand.
# catching the latest trends of your market sector through experts and consumers’ interviews.
# adapting your key messages and philosophy to your Chinese consumers
# choosing the right tools and partners (social medias, online and offline events)
# setting up the right tone of voice and visual aesthetics
# choosing the right KOLs and ambassadors profiles
# Selecting the pertinent products to push in China : style / details / color / texture / fabric
# Collaborating with local creative profiles (influencers, designers or brands)
# Conceiving specific products for China (mini collections, exclusivities)
Get an updated and fresh eye on contemporary China by travelling together with The Chinese Pulse team. TCP sets up exclusive and tailor made trips crossing both creative and business approaches as well as cultural insights.
Beauty Safari
Lifestyle Safari
Business professionals
Local entrepreneurs
Digital usage
Shopping destinations
Latest activities
New places & concepts