OUR SERVICES

The Chinese Pulse keeps creative sectors and tourism industry companies updated on the fast changing behaviors of Chinese consumers and helps them to sharp their strategies and operational tactics towards them.

TRAINING & INSIGHTS

TRAINING & INSIGHTS

“ We share with you and your teams the pulse of contemporary China for a better understanding of the new generation of Chinese, their culture and their consumption behaviors”

 

STRATEGIC CONSULTING

STRATEGIC CONSULTING

We help you to optimize your strategies, adapt your offer and refine your communication towards your Chinese shoppers.”

 

LEARNING EXPEDITIONS

LEARNING EXPEDITIONS

« We immerse you into the real life of the young generation of urban Chinese. We introduce you to local inspiring and creative personalities and professionals”

 

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TRAINING & INSIGHTS

To learn and stay aware of the latest impactful insights about the new Chinese consumers, The Chinese Pulse invites you to join its regular online training sessions or to ask for a tailor-made training adapted to your sector.

TCP uses a multi-disciplinary deciphering approach mixing:

  • social background & new behaviors
  • marketing & digital innovations
  • new creative aspirations
  • ONLINE TRAINING

  • The Chinese Pulse regularly gives online training session to:

    • ENLIGHTEN ABOUT PERTINENT SUBJECTS linked with European current business problematics regarding Chinese consumers
    • PROVIDE GLOBAL RECOMMANDATIONS based on current bests practices analyzed (retail, marketing, communication, offer…)
    • Follow us to be informed about the upcoming sessions.

  • TAILOR-MADE TRAINING

  • The Chinese Pulse develops tailor-made training sessions to:

    • RESPOND TO YOUR PROBLEMATIC with an adapted analysis of your sector and key priorities; including functional team training
    • PROVIDE PERSONALIZE RECOMMANDATIONS based on current bests practices analyses
    • Contact us to tell us more about your problematic.

STRATEGIC CONSULTING

To adapt your services, products and communication towards the upcoming Chinese shoppers, The Chinese Pulse provides operational and strategic consulting.

Exchange and work with our experts during workshops, get operational recommendations and action plan for your teams & business partners. Connect with TCP Chinese network to make successful collaborations.

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  • PARTICIPATIVE WORKSHOPS

  • In a collaborative way, The Chinese Pulse works together with your team to bring out solutions regarding your brand strategy, your products & services offer, your 020 communication, your retail codes that communicate with the new generation of Chinese consumers.
  • OPERATIONAL TOOLS

  • To make it easy to share with your teams and business partners, The Chinese Pulse formalizes your strategies and action plans in operational tools using words and visuals:

    BRAND BOOKS / OFFER BOOKS / COMMUNICATION & EVENTS GUIDELINES

  • CHINESE NETWORK

  • The Chinese Pulse connects you with its talented, professional and influential Chinese network to participate, with a local and an expert eye, on the set-up and achievement of your projects: wechat business experts, artists, influencers, bloggers,designers, illustrators, translators…
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LEARNING EXPEDITIONS

Get an updated and fresh eye on contemporary China by travelling together with The Chinese Pulse team. TCP sets up exclusive and tailor made trips crossing both creative and business approaches as well as cultural insights.

  • NEW CONCEPTS & RETAIL

  • Fashion Safari

    Beauty Safari

    Lifestyle Safari

  • NETWORKING MEETINGS

  • Creative personalities

    Business professionals

    Local entrepreneurs

  • SOCIAL & CULTURAL OBSERVATIONS

  • Daily habits & traditions

    Digital usage

    Shopping destinations

  • TRENDY JOURNEY ORGANISATION

  • ‘It’ addresses

    Latest activities

    New places & concepts