02 Nov Les nouveaux visages chinois sur les campagnes de mode Automne Hiver 17/18

This fall/winter, numbers of fashion brands have decided to add a young Chinese face on their newest campaigns, which showcases the increasing importance of Chinese millennials consumers. Here is a selection by The Chinese Pulse:

Coach 1941 Fall 2017

He Cong, Chinese model, 22 yo

————————–

Diesel For Chris Lee Go with the Flaw Fall 2017

Chris LEE, Chinese singer, 33 yo, 4.9 million followers on Weibo

————————–

DIOR F/W 2017

LI Jingwen (the 2nd from the right), Chinese model, 23 yo

————————–

Dolce & Gabbana F/W 2017

Natasha Lau, Chinese KOL, 20 yo, 500k followers on Weibo

————————–

Dolce & Gabbana F/W 2017 Menswear

CHEN Xuedong, Chinese actor, 27 yo, 26 million followers on Weibo

————————–

Gucci Eyewear F/W 2017

NI Ni, Chinese actress, 29 yo, 18.5 million followers on Weibo

————————–

Hugo Boss Green F/W 2017

Hao Yun Xiang, Chinese model, 26 yo

————————–

PRADA 365 F/W 2017 Part 2: Denouement

Chu Wong, Chinese model, 26 yo

————————–

The 31 years old Chinese actress YANG Mi was named the first international brand ambassador of Michael Kors in September. This young actress is followed by 77 million of followers on Weibo, of which the majority belong to young millennial or even Z Generation.