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Shopping in Paris is an absolute “must” for tourists, and Chinese millennials are no exception. Paris and its French savoir faire offer a wide range of brands and products that are seen as exotic and seduce the millions who visit the French capital every year. But this upcoming generation...

Although China offers many opportunities, creating a shop or a concept store is not that simple especially if you are promoting small designer brands.  Indeed, Chinese consumers are known to be one of the most complicated group of consumers.  “Smart shoppers” and exigent,  they are looking and searching for the best deal in terms of design, quality and price and they are known to strongly influence each other. During their decision making process, they rely a lot on external information such as advertisements, KOLs opinions and the comments of other consumers. They compare the different products on several platforms to make sure they make the right choice.