This fall/winter, numbers of fashion brands have decided to add a young Chinese face on their newest campaigns, which showcases the increasing importance of Chinese millennials consumers. Here is a selection by The Chinese Pulse: Coach 1941 Fall 2017 He Cong, Chinese model, 22 yo -------------------------- Diesel For Chris Lee Go with the...
For a long time, Chinese women turned to very specific product codes for their lingerie: super-padded bras with big laces and heavy details only sold by Chinese or Asian traditional lingerie brands like Aimer or Gujin. This made the market quite complicated and almost nonexistent...
Algorithm, which opened on September 2016, is a concept store founded in Beijing by 4 young Chinese who used to work in fashion and restaurant business. On April 2017, The Chinese Pulse has visited this beautiful place and made a video interview with Cao Shuai, one...
With Victoria’s Secret set to launch its next fashion show in Shanghai in November, the American giant of intimate apparel is creating loads of buzz and taking advantage of the Chinese lingerie market’s rapid rise (in 2016, it saw a 20-percent increase year over year)...
Until now, Chinese hip-hop has never been a mainstream movement in China youth culture, probably due to the huge gap existing between the “reserved” Chinese culture and the ostentatious hip-hop culture. But recently, the TV Show The Rap of China , broadcasted on iQiyi (one of the largest online video...
Liu Bolin exhibition "Ghost Stories" just started last Wednesday 6th of October at la Maison Européenne de la Photographie. The Chinese Pulse highly reccommend you to visit the exhibit . Why? Liu Bolin is, today, a major Chinese Contemporary artist that explore Chinese society and dilemna...
Shopping in Paris is an absolute “must” for tourists, and Chinese millennials are no exception. Paris and its French savoir faire offer a wide range of brands and products that are seen as exotic and seduce the millions who visit the French capital every year. But this upcoming generation...
Eight years ago, Chinese designers or Shanghai Fashion Week was not catching the attention and was mainly “ignored” by the fashion international and local crowd. Today things have changed: showrooms are exploding in China especially during the Shanghai Fashion Week. Shanghai has become the new hot destination for...
Paris is no doubt a dream destination for many affluent Chinese shoppers for its historic connection to the iconic luxury fashion houses. But there is a new kind of overseas shopper emerging in The City of Lights, and they are beginning to stray from the famous...