Eight years ago, Chinese designers or Shanghai Fashion Week was not catching the attention and was mainly “ignored” by the fashion international and local crowd. Today things have changed: showrooms are exploding in China especially during the Shanghai Fashion Week. Shanghai has become the new hot destination for...
On the 12th of June, Lancôme have launched an online event on Weibo with the tag #You can lose everything but your makeup#for its new product the Matte Shaker Liquid Lipstick . 20 KOLs ,including Chinese actresses and bloggers, have been invited by Lancôme to participate to this...
Paris is no doubt a dream destination for many affluent Chinese shoppers for its historic connection to the iconic luxury fashion houses. But there is a new kind of overseas shopper emerging in The City of Lights, and they are beginning to stray from the famous...