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Although China offers many opportunities, creating a shop or a concept store is not that simple especially if you are promoting small designer brands.  Indeed, Chinese consumers are known to be one of the most complicated group of consumers.  “Smart shoppers” and exigent,  they are looking and searching for the best deal in terms of design, quality and price and they are known to strongly influence each other. During their decision making process, they rely a lot on external information such as advertisements, KOLs opinions and the comments of other consumers. They compare the different products on several platforms to make sure they make the right choice.

Eight years ago, Chinese designers or Shanghai Fashion Week was not catching the attention and was mainly “ignored” by the fashion international and local crowd. Today things have  changed:  showrooms are exploding in China especially during the Shanghai Fashion Week. Shanghai has become the new hot destination for...

A new shopping destination for Shanghainese shoppers willing to discover smaller fashion labels opened inside Réel department store on Nanjing Lu in Shanghai, as a good illustration of Chinese fashion consumption fast evolution. Already having a nice café and a design bookstore frequented by contemporary chinese...

During Shanghai Fashion Week FW17, The Chinese Pulse took a look of what was happening at Labelhood. But first what is the buzz all around Labelhood this season? During the past seasons, Labelhood developed recognition; created by the founder of Dong Liang,. Dong Liang is a famous...

Gentle Monster wears well his name…it is indeed a monster of a concept store and a pretty good one! After visiting many concept stores in Seoul, each one quite surprising and with strong identity (compare to the ones in Europe), we visited Gentle Monster Flagship store. We...

Totem collective a Swedish Chinese accessory brand commissioned the talented photographer Ren Hang to shoot their first product the Tote 01. It resulted with a photo book called « BAO ». «Bao» means bag in Chinese. The photo series was showcase during the fashion week in Paris in...

The B2B ready to wear fashion fair happened in Paris this past weekend. The fair gathers numerous fashion designers and brands from France and all over the world to present their upcoming FW17-18 collections. While visiting the fair and discovering new trends and brands, The Chinese...

Collectives of urban explorers are taking back the power over gigantic cities of China. A bunch of adventurers are climbing Chinese tallest buildings and sharing a new kind of pictures on the social medias : posing freely on the top of the highest skyscrapers. Is it just...