{"id":440,"date":"2017-06-15T17:27:46","date_gmt":"2017-06-15T15:27:46","guid":{"rendered":"https:\/\/thechinesepulse.com\/fr\/?p=440"},"modified":"2017-11-03T10:27:03","modified_gmt":"2017-11-03T09:27:03","slug":"you-can-lose-everything-but-your-makeup-is-lancomes-latest-online-event","status":"publish","type":"post","link":"https:\/\/thechinesepulse.com\/fr\/blog\/2017\/06\/15\/you-can-lose-everything-but-your-makeup-is-lancomes-latest-online-event\/","title":{"rendered":"#You can lose everything but your makeup# est le dernier \u00e9v\u00e9nement en ligne de Lanc\u00f4me"},"content":{"rendered":"

On the 12<\/span>th<\/span>\u00a0of June, Lanc\u00f4me have launched an online event on Weibo with the tag\u00a0#You can lose everything but your makeup#<\/a>for its new product the Matte Shaker Liquid Lipstick .\u00a0<\/span>20 KOLs ,including Chinese actresses and bloggers, have been invited by Lanc\u00f4me to participate to this online event. The online launch has drawn a high attention for both the product and the brand itself. A proof that brand activations and events on social medias in China are today one of the biggest tool to\u00a0<\/span>engage consumers<\/span><\/a>\u00a0 and need to be highly considered in your marketing strategy.<\/span><\/p>\n

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The 20 \u00a0young influencers gather around a total of\u00a010 million followers on Weibo. They are young millennial girls just like the well-selected KOLs. Lanc\u00f4me have asked these 20 girls to challenge their Lipstick in different daily situations like swimming, showering or eating an ice cream. The KOLs have made videos of themselves wearing this lipstick in different situation, the others have posted their photos wearing different shades of the Matte Shaker Liquid lipstick.<\/p>\n

Meanwhile, \u00a0lucky draws are launched on Lanc\u00f4me’s official account as well as on each of the 20 KOLs Weibo account, followers that had reposted with the tag\u00a0#You can lose everything but your makeup#<\/a>\u00a0on their Weibo page \u00a0will have the chance to win a Lanc\u00f4me Matte Shaker Liquid Lipstick for free. This event have attracted also other small bloggers and fans of Lanc\u00f4me to participated \u00a0and share the tag spontaneously. The online event , in just two days, have counted \u00a0more than 25 million reads and 10 thousand comments on Weibo platform.<\/span><\/p>\n

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Because of \u00a0Chinese social media importance and influence, brands always need to find different ways to communicate and to engage the consumer. Chinese social medias counting millions of ultra-connected users are willing to interact and to share content and activities that are impactful. KOLs make the content impactful, that’s why brands connect they new product launches and brand activities with them to be able to reach, find and speak to their (potential) clients.<\/span><\/p>\n

Lanc\u00f4me have actively worked and developed good relations with\u00a0<\/span>KOLs in China<\/span><\/a>\u00a0for its different social medias. Beside Weibo, Lanc\u00f4me is present on\u00a0<\/span>Miaopai<\/span><\/a>\u00a0and\u00a0<\/span>WeChat<\/a>\u00a0platforms and<\/span>\u00a0another point important to know, Lanc\u00f4me is in charge and manage all of its official accounts content and very responsive and<\/span>\u00a0communicative with its clients.<\/span>\u00a0Lanc\u00f4me’s social media strategy has helped \u00a0to establish \u00a0a positive e-reputation in China.<\/span><\/p>\n

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On the 12th\u00a0of June, Lanc\u00f4me have launched an online event on Weibo with the tag\u00a0#You can lose everything but your makeup#for its new product the Matte Shaker Liquid Lipstick .\u00a020 KOLs ,including Chinese actresses and bloggers, have been invited by Lanc\u00f4me to participate to this…<\/p>\n","protected":false},"author":1,"featured_media":442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,11,15],"tags":[53,24,54,55,56],"_links":{"self":[{"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/posts\/440"}],"collection":[{"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/comments?post=440"}],"version-history":[{"count":2,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/posts\/440\/revisions"}],"predecessor-version":[{"id":478,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/posts\/440\/revisions\/478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/media\/442"}],"wp:attachment":[{"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/media?parent=440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/categories?post=440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/tags?post=440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}