{"id":404,"date":"2017-11-02T16:53:35","date_gmt":"2017-11-02T15:53:35","guid":{"rendered":"https:\/\/thechinesepulse.com\/fr\/?p=404"},"modified":"2017-11-15T10:55:41","modified_gmt":"2017-11-15T09:55:41","slug":"the-new-chinese-faces-on-fall-winter-1718-fashion-campaigns","status":"publish","type":"post","link":"https:\/\/thechinesepulse.com\/fr\/blog\/2017\/11\/02\/the-new-chinese-faces-on-fall-winter-1718-fashion-campaigns\/","title":{"rendered":"Les nouveaux visages chinois sur les campagnes de mode Automne Hiver 17\/18"},"content":{"rendered":"<p style=\"text-align: center;\">This fall\/winter, numbers of fashion brands have decided to\u00a0add a young Chinese face on their newest campaigns, which showcases the increasing importance of Chinese millennials consumers. Here\u00a0is a selection\u00a0by The Chinese Pulse:<\/p>\n<h4 style=\"text-align: center;\">Coach 1941 Fall 2017<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-598 \" src=\"https:\/\/thechinesepulse.com\/wp-content\/uploads\/2017\/10\/Coach-1941-Fall-2017.jpg\" alt=\"\" width=\"438\" height=\"412\" \/><\/p>\n<p style=\"text-align: center;\">He Cong, Chinese model, 22 yo<\/p>\n<p style=\"text-align: center;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h4 style=\"text-align: center;\">Diesel For Chris Lee\u00a0<em>Go with the Flaw<\/em>\u00a0Fall 2017<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-599 aligncenter\" src=\"https:\/\/thechinesepulse.com\/wp-content\/uploads\/2017\/10\/Diesel-For-Chris-Lee-Go-with-the-Flaw.jpg\" alt=\"\" width=\"352\" height=\"320\" \/><\/p>\n<p style=\"text-align: center;\">Chris LEE, Chinese singer, 33 yo, 4.9 million followers on Weibo<\/p>\n<p style=\"text-align: center;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h4 style=\"text-align: center;\">DIOR F\/W 2017<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-600 aligncenter\" src=\"https:\/\/thechinesepulse.com\/wp-content\/uploads\/2017\/10\/DIOR-campagnefashion_winter2017_photos_3_0.jpg\" alt=\"\" width=\"718\" height=\"336\" \/><\/p>\n<p style=\"text-align: center;\">LI Jingwen (the\u00a02nd\u00a0from the right), Chinese model, 23 yo<\/p>\n<p style=\"text-align: center;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h4 style=\"text-align: center;\">Dolce &amp; Gabbana F\/W 2017<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-607 \" src=\"https:\/\/thechinesepulse.com\/wp-content\/uploads\/2017\/10\/Dolce-Gabbana-winter-2018.jpg\" alt=\"\" width=\"544\" height=\"369\" \/><\/p>\n<p style=\"text-align: center;\">Natasha Lau, Chinese KOL, 20 yo, 500k followers on Weibo<\/p>\n<p style=\"text-align: center;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h4 style=\"text-align: center;\">Dolce &amp; Gabbana F\/W 2017 Menswear<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-602 \" src=\"https:\/\/thechinesepulse.com\/wp-content\/uploads\/2017\/10\/Dolce-Gabbana-winter-2018-men.jpg\" alt=\"\" width=\"548\" height=\"358\" \/><\/p>\n<p style=\"text-align: center;\">CHEN Xuedong, Chinese actor, 27 yo,\u00a026 million followers on Weibo<\/p>\n<p style=\"text-align: center;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h4 style=\"text-align: center;\">Gucci Eyewear\u00a0F\/W 2017<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-603 aligncenter\" src=\"https:\/\/thechinesepulse.com\/wp-content\/uploads\/2017\/10\/Gucci-Eyewear-Automne-Hiver-2017.jpg\" alt=\"\" width=\"513\" height=\"293\" \/><\/p>\n<p style=\"text-align: center;\">NI Ni, Chinese\u00a0actress, 29 yo,\u00a018.5\u00a0million\u00a0followers on Weibo<\/p>\n<p style=\"text-align: center;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h4 style=\"text-align: center;\">Hugo Boss Green F\/W 2017<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-749 \" src=\"https:\/\/thechinesepulse.com\/wp-content\/uploads\/2017\/11\/770860-800w.jpg\" alt=\"\" width=\"455\" height=\"497\" \/><\/p>\n<p style=\"text-align: center;\">Hao Yun Xiang, Chinese model, 26 yo<\/p>\n<h4 style=\"text-align: center;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/h4>\n<h4 style=\"text-align: center;\">PRADA 365 F\/W 2017 Part 2: Denouement<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-606 \" src=\"https:\/\/thechinesepulse.com\/wp-content\/uploads\/2017\/10\/Prada-365-FW-2017-.jpg\" alt=\"\" width=\"377\" height=\"540\" \/><\/p>\n<p style=\"text-align: center;\">Chu Wong, Chinese model, 26 yo<\/p>\n<p style=\"text-align: center;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p style=\"text-align: center;\">The 31 years old Chinese actress YANG Mi was named the first international brand\u00a0ambassador of Michael Kors in\u00a0September. This young actress is followed by 77 million of followers on Weibo, of which the majority\u00a0belong to\u00a0young millennial or even Z Generation.<\/p>\n<p><iframe loading=\"lazy\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/6B6o3kx6Uh4?feature=oembed\" frameborder=\"0\" gesture=\"media\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This fall\/winter, numbers of fashion brands have decided to\u00a0add a young Chinese face on their newest campaigns, which showcases the increasing importance of Chinese millennials consumers. Here\u00a0is a selection\u00a0by The Chinese Pulse: Coach 1941 Fall 2017 He Cong, Chinese model, 22 yo &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211; Diesel For&#8230;<\/p>\n","protected":false},"author":1,"featured_media":405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/posts\/404"}],"collection":[{"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":3,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"predecessor-version":[{"id":500,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/posts\/404\/revisions\/500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/media\/405"}],"wp:attachment":[{"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thechinesepulse.com\/fr\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}