Le festival “Qixi (七夕)”, aussi connu comme le jour traditionnel de la st valentin chinoise, était le 17 août cette année. De nombreuses marques de beauté de luxe lanceront une série de campagnes innovantes et proposeront leurs lots de cadeaux limités dédiés exclusivement au marché...
Retail in China has taken a step further into experiential retail and retailtainment. New innovative shops in China are not only offering products to be bought but are also giving consumers a totally immersive entertainment experience driven by uses of new technology and the integration of online and offline campaigns. Although e-commerce...
1. A battlefield more and more crowded After having achieved 38 billion dollars turnover this year, the single day's shopping festival has accomplished another breakthrough. Indeed, Alibaba and JD.com have both declared that they have made a better numbre than last year, but actually the two of...
It's been more than 2 months that Chanel had annonced their runway show in Chengdu. On the 7th Novembre, the show has taken place at Dongjiao Jiyi (Chengdu Eastern Memory). It's not a new thing for luxury brands to bring their show to China, but...
This fall/winter, numbers of fashion brands have decided to add a young Chinese face on their newest campaigns, which showcases the increasing importance of Chinese millennials consumers. Here is a selection by The Chinese Pulse: Coach 1941 Fall 2017 He Cong, Chinese model, 22 yo -------------------------- Diesel For Chris Lee Go with the...
On the 12th of June, Lancôme have launched an online event on Weibo with the tag #You can lose everything but your makeup#for its new product the Matte Shaker Liquid Lipstick . 20 KOLs ,including Chinese actresses and bloggers, have been invited by Lancôme to participate to this...
A new shopping destination for Shanghainese shoppers willing to discover smaller fashion labels opened inside Réel department store on Nanjing Lu in Shanghai, as a good illustration of Chinese fashion consumption fast evolution. Already having a nice café and a design bookstore frequented by contemporary chinese...