It's been more than 2 months that Chanel had annonced their runway show in Chengdu. On the 7th November, the show has taken place at Dongjiao Jiyi (Chengdu Eastern Memory). It's not a new thing for luxury brands to bring their show to China, but...

This fall/winter, numbers of fashion brands have decided to add a young Chinese face on their newest campaigns, which showcases the increasing importance of Chinese millennials consumers. Here is a selection by The Chinese Pulse: Coach 1941 Fall 2017 He Cong, Chinese model, 22 yo -------------------------- Diesel For Chris Lee Go with the...

A new shopping destination for Shanghainese shoppers willing to discover smaller fashion labels opened inside Réel department store on Nanjing Lu in Shanghai, as a good illustration of Chinese fashion consumption fast evolution. Already having a nice café and a design bookstore frequented by contemporary chinese...